In the evolving landscape of small and medium-sized enterprises (SMEs), gender equality is no longer a nice-to-have, it’s a business imperative.
Baltimore Consulting, a Bristol-based specialist recruitment firm serving the public sector, exemplifies how SMEs can lead the way in championing female leadership and fostering inclusive workplace cultures.
The recent promotion of Nikki Smith to Divisional Manager of Social Care is more than a career milestone, it’s a testament to Baltimore Consulting’s commitment to empowering women and nurturing talent from within. Nikki’s journey is a powerful narrative of progression, resilience, and impact. Joining the company in 2020 during the national lockdown, she began as a Consultant in the Adult Social Care team. In just five years, her strategic acumen and people-first leadership style have earned her three promotions, culminating in her current role following the successful re-launch of the Housing, Property, and Regeneration division.
Under Nikki’s leadership, the Social Care division has flourished, achieving a 20% growth in H1 2025 GPPW. Her focus on service excellence and team development has driven meaningful outcomes across public health, safeguarding, and learning disabilities – areas that demand both compassion and competence. With nearly 60% of her assignments at senior leadership level, Nikki has become a trusted advisor to local authorities across London and the Home Counties, shaping inclusive hiring strategies and building long-term partnerships.
“I’m incredibly proud to step into this new role,” Nikki shared. “It’s a fantastic opportunity to drive meaningful change and continue to work with the team to deliver services that truly make a difference. I’m looking forward to challenging myself and pushing boundaries to grow both professionally and personally.”
Baltimore Consulting’s approach to gender equality is deeply embedded in its culture. Since its inception in 2013, the company has specialised in senior appointments across areas such as Mental Health, SEN, and Safeguarding, supporting the public sector with integrity and care. Their mantra: “empowering people to achieve great things” – is reflected in their internal practices, particularly in how they support women to thrive in recruitment and leadership roles.
CEO Charmaine Vincent has been instrumental in breaking down barriers for women in business. Her advocacy for diversity and inclusion is not just external; it’s a core part of Baltimore Consulting’s DNA. The company actively invests in the growth and development of female talent, ensuring every woman feels empowered, supported, and fulfilled in her role.
For SMEs looking to embed gender equality into their business strategy, Baltimore Consulting offers a blueprint:
- Promote from within: Recognise and reward talent through clear progression pathways.
- Champion inclusive leadership: Encourage leadership styles that prioritise empathy, collaboration, and impact.
- Invest in development: Provide opportunities for continuous learning and personal growth.
- Lead by example: Ensure senior leaders actively advocate for diversity and inclusion.
Nikki Smith’s promotion is not just a personal achievement, it’s a reflection of what’s possible when SMEs commit to creating equitable workplaces. Baltimore Consulting’s story is a reminder that meaningful change starts with intentional leadership and a culture that values every voice.
