Lauren Cox

Marketing Manager

Lauren Cox

Who are you and what is your purpose?

I’m the Marketing Manager here at Baltimore Consulting, as well as dabbling in EA work for the big boss (Charmaine.) I started my marketing career working in sustainable fashion almost 10 years ago. After a brief stint in interiors, in 2014 I swapped product for people and embarked upon a career in recruitment marketing and have overseen Baltimore Consulting’s marketing operation ever since. Working hard to keep all projects in house, I am an Adobe Certified Associate in Graphic Design and Illustrator, have completed a WordPress masterclass in order to support in-house website builds and have most recently become certified in digital marketing and social media to broaden our portfolio.

My purpose is to give back and help people; since having a daughter, I have had my eyes opened to the importance of female empowerment and I want to be able to make a real difference by sharing my experiences, both personal and professional. I have a passion and eagerness to learn and I will continue to do so in order to be a positive role model for my daughter.

What has been your greatest achievement (personal or professional)?

My greatest achievement is, hands down, being a mother. It was such a struggle growing, carrying and bringing Poppy-Alice into this world; instead of feeling negative about what had just happened to us, I was so, so happy that she was safe and so proud of myself for trusting my body. I felt like it was just us and nothing else mattered (could’ve been the pethidine though!) and I remember feeling so motivated to be the best possible version of myself for her, nothing was going to stop me from achieving what I’d always set out to do. She taught me the meaning of true love, gave me hope, courage, a whole lot of pain and persistence.

Professionally, my greatest achievement has to be, helping organise our World Cancer Day 2020 event in aid of Cancer Research. We had a “go big or go home” mentality throughout and managed to attract 200 senior businesspeople to attend to help raise vital funds and create more awareness. We managed to raise over £23,000 on the night. Hosted by Jeff Brazier, this prestigious black-tie event included a drink’s reception, a three-course meal, entertainment, music, auction, raffle and networking opportunities. Prior to the event, we also organised for 26 men and women to bare all in a calendar shoot, eight of which were from Baltimore Consulting (I was May!). The “calendar girls” inspired calendars were sold in the lead up to Christmas, fundraising over £3,000.

It was a real pinch me moment and one I’ll never forget!

What advice would you give other leaders out there?

Know better, do better. It’s absolutely okay to be vulnerable and to make mistakes. One of my all-time favourite quotes is: “To share your weakness is to make yourself vulnerable; to make yourself vulnerable is to show your strength.” We’ve all been stung, but it’s the overcoming of challenges that make us stronger as human beings. Research, practice and seek advice from people that are good for the soul to become the best version of yourself.

Who inspires you? And why?

I find myself truly inspired by normal people, with normal lives just like you and me, who are dedicated to empowering women, abolishing stigma and normalising the norm which seems to have been so lost in recent times through the power of social media! Here are a few of my favourites:
We’ve all overcome obstacles in our lives, but these women are so inspiring.

Favourite Food

I could swim in a sea of chocolate for the rest of my days…

What’s your leadership superpower?

Creativity – whether that be design wise or outside the box thinking and adapting my leadership style to the team.